Call Centre

Don’t Worry, the Customer Only Wants You to Be Perfect

06 Oct 2017

customer expectations

By Scott Tompkins, Enterprise Account Executive, USA

So…. I have this diploma and now have no idea what to do! Anyone else been there after graduation? Being from Delaware, I thought I would try my hand at one of the many financial service companies that call the First State home. My interview seemed to go well and as it was concluding the hiring manager asked me to sit with one of her agents for 30 minutes so that I would have a better understanding of what I would be doing in this role. I sat down and listened to “Steve” take his first call. Read more

Postcard From Las Vegas: Happy Customer Service Week!

04 Oct 2017

Las Vegas

By Claudia Ramos, Senior Customer Success Manager, USA

When I got news that I’d be relocating with my family to Las Vegas, NV, I was thrilled with the possibility of finally breaking out of the Contact Center world and embarking on my new dream. I envisioned my big entrance in the Hotel Bizz. Dreams aside, I had to provide for my family. The reality of a crashing economy shattered my dream of working in a new exciting field. I knew that I had become great at something I did not like so much anymore. So, I accepted a Contact Center Manager job that paid 50% less than what I was making previously. Read more

#CXDay: Listening to Voice of Employee to Drive Better Customer Experiences

03 Oct 2017

CX Day

By Mandy Reed, Marketing Manager (Global)

Happy CX Day! Today marks the annual global celebration of the companies and professionals that create great experiences for their customers. The impact customer experience has on building and retaining your customer base can’t be ignored, especially in today’s world of digitally-savvy, technology-empowered consumers.

Developing and implementing Voice of Customer (VoC) initiatives has helped many organisations improve their customer experience over the years by capturing valuable feedback and actionable insights. More recently though, smart companies are coming to realise that Voice of Employee (VoE) can also have a powerful impact on their customer experience strategy. Read more

“Thank you for calling..this is Mike, how can I help?”

02 Oct 2017

customer service

By Mike Murphy, CEO, USA

Taking customer service calls is a lot harder than you imagine it would be. No one is particularly happy to be speaking with you, and they get a little less happy with every passing second. I’ve said it many times…being a call center agent was the most difficult, challenging, and rewarding job I’ve ever had. The goal is to warmly greet a stranger, figure out which of the hundred or so possible issues they need help with, convey empathy in an honest way, talk them through a resolution, wrap the call with appropriate branding and thank them for being a customer…and do it all in 12 minutes, before picking up the next call with the same level of energy…rinse and repeat 30 or so times in a shift, unwillingly do the same in your dreams at night, and start again the next day without missing a beat. Read more

Nobody Puts the Customer in the Corner

02 Oct 2017

Customer Service Week

By Mandy Reed, Marketing Manager (Global)

Happy Customer Service Week! Each year the first full week of October brings the week-long international celebration of the importance of customer service and the people who operate by the motto ‘Nobody puts the customer in the corner’ by providing great customer service every day of the year. From those who provide face-to-face service to those working in contact centres to those responsible for supporting self-service channels, delivering quality customer service is a team effort, and we salute you all.

As we shine the spotlight on customer service professionals this week, let’s take a look back at some of the trends, tips and statistics we’ve shared on customer support and the contact centre over the past year with our annual blog post roundup:

  • The Future of the Contact Centre – Technology is altering the way customers engage with brands and increasing their demands for instant 24/7 customer service.
Read more

Is the Contact Centre Part of Your Digital Transformation Programme?

15 Sep 2017

contact centre

By Chris Ezekiel, Founder & CEO

I say this every year, but the Technology Innovation Showcase webinar Creative Virtual does with CRMXchange is one of my favourite webinars to present. This was the fifth year running that we’ve participated in the webcast series, and it was our most popular one yet with a record-breaking number of registrations. I love this webinar because it gives me a chance to share more live demonstrations than slides, and I know the best way to understand how our technology works and what it can do for customers and organisations is to see it in action. Read more

Innovation Showcase: Preparing Your Contact Centre for the Future with AI and Chatbots

23 Aug 2017

CRMXchange Technology Innovation Showcase

By Mandy Reed, Marketing Manager (Global)

The contact centre is integral to the customer support and engagement strategies of many organisations, but its role has been changing recently as a growing number of customers seek out digital and self-service options. While chatbots and virtual agents have gotten a reputation as being threats to the contact centre, the reality is that they can have a positive effect on the contact centre and a company’s overall customer experience.

Learn more on Thursday, 7th September at 4:00 pm UK time/ 11:00 am ET as Creative Virtual takes part in CRMXchange’s Technology Innovation Showcase webcast series for a fifth consecutive year. Read more

What’s the Point of Contact Deflection?

18 Jul 2017

contact deflection

By Björn Gülsdorff, Head of Business Development

Contact Deflection – is there a reason why so many companies have this as an objective? Well, our clients tell us what their goals and pain points are, but I can’t help thinking that treating one’s contact centre as a cost centre is past its prime. Also, if you want to make money, contact with your customers is a good thing. At least, that was my theory.

I was therefore quite happy to be able to speak in front of the Call Center Verband (Call Centre Association) in Halle, Germany, as well as meet the European customer service directors of the Deutsche Telekom AG at their gathering in Budapest. Read more

AI, Chatbots and the Threat to Your Contact Centre

27 Jun 2017

live chat customer support

By Mandy Reed, Marketing Manager (Global)

Warnings abound about the dangers of artificial intelligence (AI) and smart robots, with industry and academic experts such as Stephen Hawking and Bill Gates expressing concerns about everything from a huge loss of jobs to the end of the human race. Yet in a recent interview with the BBC, Garry Kasparov, chess grandmaster and keynote speaker at last year’s Social Robotics & AI conference, said this:

“Intelligent machines will not make us obsolete but our complacency might.”

So, should we be worried about intelligent machines taking over the world and triggering the end of life as we know it? Read more

The Future of CX in Asia Pacific: Effortless, Accurate, Seamless, Effective

19 Apr 2017

Hong Kong Call Centre Associations

By Chris Ezekiel, Founder & CEO

Customers in Asia Pacific are more empowered than ever before and are demanding effortless, accurate, seamless and effective service experiences from companies. Organisations need to move away from the traditional model for call centres that is no longer serving customer needs, and embrace a new approach that enables tight collaboration between the contact centre and digital channels.

This will be the focus of my presentation at the upcoming Hong Kong Call Centre Association (HKCCA) International Symposium being held on 28 April. Creative Virtual will be sponsoring the annual conference alongside our partner company Continuous Technologies International Ltd. Read more

Evolving Customer Expectations and the Contact Centre

11 Apr 2017

live chat customer support

By Chris Ezekiel, Founder & CEO

I’ve said it before, and I’ll say it again – the contact centre in its current form is finished. The traditional model for call centres and contact centres is no longer providing the service experience that customers want. This was one of the key themes of CRMXchange’s recent Tech Tank Roundtable, Customer Delight: Live Demonstrations of Breakthrough Innovations. I had the pleasure of joining other industry experts from Aspect and inContact to share new customer experience solutions that are impacting the contact centre.

So, what do today’s customers want? First, they want organisations to offer support on digital channels. Read more

Breakthrough CX Innovations that Create Customer Delight

30 Mar 2017

customer delight

By Mandy Reed, Marketing Manager (Global)

“Customers are increasingly starting their support journeys online and leveraging self-service options, but that doesn’t mean that the need for live agents will disappear. Instead organisations need to implement the right combination of virtual and real support and integrate those channels properly in order to provide personalised and seamless support for customers.”

– Chris Ezekiel, Founder & CEO, Creative Virtual

On Thursday, 6th April 2017 at 7:00 pm UK/ 2:00 pm ET CRMXchange will host a Tech Tank Roundtable webinar titled Customer Delight: Live Demonstrations of Breakthrough Innovations. The live webcast will feature a panel of industry experts, including Creative Virtual’s Chris Ezekiel, showcasing emerging customer experience solutions that are beginning to impact the contact centre. Read more

Live Chat vs. Virtual Agents: A Story of Overcoming the Divide to Work Together in Perfect Harmony

10 Mar 2017

live chat & virtual agents

By Chris Ezekiel, Founder & CEO

In the not too distant past it wasn’t uncommon to come across organisations struggling to decide between using live chat or a virtual agent on their website for customer support. The customer service marketplace took a very polarised view of these technologies with proponents of each making strong arguments for why their preferred solution was the best for cutting costs, boosting revenue and bettering the customer experience. Even today, some companies still view this as an either-or decision: either they give customers the option to get support online from human chat agents through live chat or they provide a virtual agent so that customers can self-serve online through automated chat. Read more

The Future of the Contact Centre

12 Jan 2017

future of the contact centre

By Mandy Reed, Marketing Manager (Global)

Much has been written over the last several years about Millennials and their customer service preferences. One article I read recently discussed the irony of the millennial generation’s hatred of making phone calls, despite them constantly using their phones. Another credited their digitally native approach to customer service for bringing about better customer experiences for all of us. The fact of the matter is, Millennials and the generation following them, sometimes referred to as iGen, are used to having instant access to information and prefer to find answers on their own rather than interacting with a live person. Read more

Technology That Saves Time, the Most Important Resource of All

13 Dec 2016

save customers time

By Chris Ezekiel, Founder & CEO

As we quickly approach the end of 2016, I’m excited to share the news that Creative Virtual has been recognised with two 2016 Softech Business Awards: ‘Best Self-Service CX Technology Company 2016’ and ‘Most Innovative Enterprise CX Management Solution: V-Person™’! Softech Intl Magazine’s 2016 Business Awards is a new awards programme designed to commend industry leaders who are dedicated to changing their field and fundamentally saving time, the most important resource of all.

For nearly 13 years the team at Creative Virtual has worked to develop, implement and constantly improve our self-service technology. It’s an honour to be called the best and to be recognised for our dedication to innovation. Read more

Customer Demands Driving Push for Self-Service in APAC

01 Dec 2016

APCCAL Expo

By Philip Chuck, Territory General Manager, Greater China

Customer experience is a hot topic for organisations around the world, and that’s certainly no different for those in the APAC region. Customers are demanding anytime, anywhere support, and companies are looking for effective ways to meet those demands. This was reflected in our busy industry event schedule here in Hong Kong during November.

At the beginning of the month, Creative Virtual sponsored the Asia Pacific Contact Centre Association Leaders (APCCAL) Expo for a second year alongside our partner Continuous Technologies. Hosted by the Hong Kong Call Centre Association (HKCCA) at Hong Kong Disneyland Resort, this year’s event theme of ‘Omnichannel Customer Experience’ really resonated with the APAC contact centre professionals in attendance. Read more

Empowering Call Centre Agents: “If you don’t know, ask Mo!”

02 Nov 2016

call centre

By Rachel Freeman, Head of Operations

“If you don’t know, ask Mo.” This is the slogan I heard repeated by at least one of the very able Motability Operations trainers as they were training a new group of recruits during my recent site visit.

This is not a throw away comment! Ask Mo – the Motability Operations self-help tool used by 200 of their advisor/call agents – is the essential tool for a new recruit as notetaking in training is not encouraged and manuals are no longer distributed. The focus is about “empowerment” to know where to access the knowledge as opposed to making sure that all the knowledge is recalled. Read more

The Contact Centre in its Current Form is Finished

21 Jul 2016

contact centre

By Chris Ezekiel, Founder & CEO

Recently I presented Creative Virtual’s fourth annual Technology Innovation Showcase with CRMXchange. As I mention every year, this is one of my favourite webinars to do because it’s mostly live demonstrations with very few slides. Seeing the technology in action is the best way to understand how your organisation can implement these solutions to improve your customer experience.

This year’s webinar, Combining the Virtual and the Real for Customer Engagement Success, focused mostly on bringing together virtual agents and live chat. I started my presentation with some recent statistics from Forrester showing the growing usage of virtual agents and live chat. Read more

Knowledge Management + Virtual Assistants = Award-Winning Contact Centre Solutions

19 Apr 2016

The Forum's Customer Strategy and Planning 2016

By Mandy Reed, Marketing Manager (Global)

In 2015 Motability Operations, a long time Creative Virtual customer, was recognised with the Innovation Award for Sustainable Culture as part of the Customer Contact Innovation Awards presented by The Forum. The judges selected Motability Operations because “their approach to knowledge management builds trust and supports effective conversations, getting it ‘right first time’, optimising call length and – above all – helping advisors give customers confidence.”

This year, The Forum has generously invited Creative Virtual to their annual flagship Customer Strategy and Planning conference, which culminates with the Customer Contact Innovation Awards gala dinner. Chris Ezekiel, Founder & CEO, will present a lunchtime showcase to demonstrate the technology behind Motability Operations’ award-winning approach to knowledge management. Read more

Is Your Customer Support Team Turning into the Working Dead?

09 Feb 2016

contact centre working dead

By Mandy Reed, Marketing Manager (Global)

Recently I read an article discussing the effect multichannel support is having on customer support professionals. Balancing a heavy workload, which is only predicted to increase in 2016 as multichannel support grows, has made the risk of burnout a huge challenge for the industry. With burnout comes less satisfied and engaged team members and, ultimately, a greater turnover of support staff. So what can organisations do to lighten workloads and reduce the risk of their support team turning into the working dead?

Implementing self-service solutions that are easy for customers to use and access is a great first step in reducing your contact centre’s workload. Read more