Creative Virtual Founder & CEO, Chris Ezekiel Shares Strategies on Improving the Customer Experience at Internet World 2013
Case studies from leading brands will be presented on 24 April at 10:00 AM in the Mobile Theater.
Chris Ezekiel, Founder and CEO of Creative Virtual, a leading customer experience management platform provider for global enterprises, will speak to digital marketers and online businesses at Internet World 2013 about how to design your customer experience strategy to improve customer satisfaction, retention and sales growth. Ezekiel will be speaking on Tuesday, 24th of April at 10:00 AM in the Mobile World Theater. The name of his session is Identify Customers’ Stress & Make It Go Away.
Research from Forrester reveals that 40% of customer experience decision makers say that improving customer service is their most important goal, but few companies are optimising the service experience. Attendees will gain valuable insights on how to improve customer engagement by designing multi-channel strategies that encourage self-service and create positive dialogues with your customers. Ezekiel will share common trends and strategies in the marketplace and provide specific examples of how leading global enterprises use new technologies like virtual assistants to turn customer service channels into an active marketing tool that will spark engagement on the web, social and mobile channels.
“Marketers struggle with employing multi-channel strategies to create meaningful dialogues with their customers. Customer service is one channel where customers proactively reach out for information, but many organisations fall down in their ability to support these conversations. Instead they drive customers away,” says Ezekiel. “Given that customer service has now become a prime marketing channel, enterprises must rethink the customer experience and use technology to support the vision. I’m excited to share my insights on how to effectively tackle this challenge at every customer touch point.”
Internet World is Europe’s longest running, best attended and biggest annual event with over 10,000 people in attendance each year. Internet World 2013 is co-located with The Big Data Show and Conference and takes place 23-25 April at Earls Court 2 in London. Register for free at www.internetworld.co.uk/register and follow Internet World at @iw_expo.
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