Don’t be a Robot: Are Instant Replies Always Best?
By Alessandro Giordo, Web Developer and Support Technician
I’ve always loved the interaction between human and machine. No wonder I’m a Developer, used to communicating every day with computers and programs using their language, or mine.
When I started using online chats and support chats, I also started wondering about having a computer on the other end “talking”, creating a feeling like it’s a real person answering your questions.
The line between a robot and a human being is quite clear still in many areas, although we have come very far from even a few years ago. There are ways of masking the feeling of artificiality, and I’m here to talk about some of them which can be a reality today.
In a customer service environment effectiveness and accuracy, matched with speed, are essentials. Creative Virtual’s virtual agents (VAs) reply instantly to customers’ questions, providing meaningful answers and giving users a choice of related questions or actions.
What if the VA is used for a game, a social network or something less “businessy”? What if the goal is to create the sensation that there is a real person, character or player giving the response? Is providing an instant answer ideal for these situations?
Now… I do write quite fast, but if I were to answer you in less than half a second I would be Superman, The Flash or a Robot. Unfortunately I’m not Superman…
The idea here is to have a “delay” in answering the question.
Why would you delay something? The quicker the better, right? Well, it depends. If the objective is to give a sense of reality, of interaction, between you and the AI then perhaps instant replies aren’t better.
Social networks, games and other types of online media look for interaction, community, being social. Although very useful in some applications, a robotic answer is not social and doesn’t provide the friendliness of a human when answering. If I were to answer your questions face-to-face instantly or before you even finished speaking, you would definitely be annoyed by it…
Now think of adding a “typing…” animation to the VA answer, simulating the behaviour of a human being typing – just like in many popular messaging applications – and you have a “real” person at the other side of the screen!
Recent studies indicate that this creates more involvement with the user and a more positive interaction in certain scenarios. There are more options and approaches, such as anticipating what the user might say before they even type it. The possibilities are endless, and I think we are on the right track to make interactions feel more authentic.
What do you think of the interaction between users and computers? Are you as excited as me to see what comes next in the ever-evolving world of technology?
Whether you want to discuss using VAs to provide instant answers or to act as a “real” person, please contact us. We’d love to hear from you!