Getting Ahead of the Curve: Adapting to Customer Demand for Self-Service

Speakers: Kate Leggett of Forrester Research and Richard Simons of Creative Virtual USA

Our hyper-connected society requires organisations to become more agile in their ability to deliver information to their customers on multiple channels – call centre, social, web, mobile, and even game consoles. Your ability to support a multi-modal experience impacts customer lifecycles. Failure puts your customer base at risk, but success leads to new customers based on positive influencer chatter.

The good news is that today’s technology can help you keep up with customer demands. During this webinar Forrester Principal Analyst, Kate Leggett and Creative Virtual USA CEO, Richard Simons discussed how you can implement a customer-first strategy that eliminates silos, breaks down traditional barriers to shared knowledge, and gives the customer what they want when they want it.