Commercial Bank of Dubai

Commercial Bank of Dubai (CBD) was established in 1969 and has built itself into a progressive and modern banking institution, endowed with a strong financial structure and strong management, as well as a loyal and ever increasing customer base. Today CBD is one of the leading banks in the United Arab Emirates and offers its customers a full range of personal and commercial banking products and services.

The Challenge

With the development of their new website, CBD aim to put their vision into action: ‘Utilise Data and Analytics to deliver an extraordinary virtual banking experience to our customers’. Their focus was on their customers’ online banking needs and implementing innovative features that would not only be highly user-friendly and customisable, but also enable customers to find the right information at the right time – anytime, anywhere.

After considering several options, CBD determined that the addition of an intelligent virtual agent would provide the best way to engage conversationally with website visitors and guide customers through processes step-by-step around the clock. CBD selected Creative Virtual’s V-Person™ because the sophisticated and flexible natural language technology would allow them to offer a seamless, integrated and innovative experience across devices and contact channels.

To learn more about how CBD offers a smarter way of banking with virtual assistant Sara in both English and Arabic, download the full CBD Customer Success Story.


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