Customers Want Fast Answers Online: Virtual Assistants are Essential
Speakers: Jeff Cotrupe, Industry Director of Big Data & Analytics at Stratecast | Frost & Sullivan and Richard Simons, CEO of Creative Virtual USA
When it comes to service, brands need to deliver an experience that meets customer expectations in an ever-evolving omnichannel environment. Customers no longer have the time or the patience to suffer through prompts and endure long wait times to reach a live agent. Instead they want answers with a click of a mouse, or a few taps of their thumbs. The fact is that customers crave an effortless experience on every channel, via every device and at any time of the day or night that is personalized and customized to their needs. That’s a tall order. So how are you going to give it to them?
During this webinar, Jeff Cotrupe, Industry Director of Big Data & Analytics at Stratecast | Frost & Sullivan, and Richard Simons, CEO of Creative Virtual USA, gave an overview of the most common customer service challenges, and demonstrated how virtual assistants are an effective tool for overcoming data fragmentation across platforms and messaging units, and how to use virtual assistants as a cost cutting and revenue generating tool that improves the customer experience.