Reduce to the Max: Creating our new AppFoundry listing

Genesys AppFoundry Member

By Björn Gülsdorff, Head of Business Development

Creative Virtual recently signed a partnership with Genesys to become a Core Integration Partner. This is exciting and a big recognition of our work in itself, but this was also the first step in becoming part of Genesys’ brand new AppFoundry marketplace. The Genesys AppFoundry is an online marketplace of hand selected tools and solutions from the Genesys Partner Ecosystem which was officially launched during G-Force 2015 at the end of October. Among the selected solutions is Creative Virtual’s V-Person™, our conversational platform designed to support customer service agents and deliver personalised self-service experiences for customers.

The use of Smart Help and natural language tools to support agents – not just to drive customer self-service solutions – is seeing growing demand from organisations. With flexible integration, personalisation and seamless handover between channels all being important parts of our implementations, V-Person technology fits this demand quite well.

So here we were, our marketing manager and myself, facing the task to push all we have to say about Creative Virtual’s customer experience and customer service solutions into a Genesys AppFoundry listing. Keeping with the nice brisk look and feel of the template felt like being asked to slim down our website by the factor 10!

However, it was a great exercise to review and sharpen our message again. V-Person is incredibly flexible and versatile, it is so tempting to just list out every single benefit and feature in great detail. But if you can’t see the wood for the trees any more – a field that’s called “5 word description” is your friend. I think we did ok, now I ask you to check it out here and tell us what you think!