The Royal Society for the Prevention of Cruelty to Animals Creates Consistency across Contact Channels with V-Person™ Technology

Smart Help solutions from Creative Virtual provide up-to-date advice and high quality service

Creative Virtual, a global leader in customer experience self-service solutions, today shared the success story of the Royal Society for the Prevention of Cruelty to Animals’ (RSPCA) virtual assistant implementations powered by V-Person technology. The RSPCA, a registered charity in England and Wales, works to improve the welfare of pet animals and of wild animals, and aims to improve the lives and reduce the suffering of both farm animals and animals used in research. The organisation has worked with Creative Virtual since 2011 to help them meet the increasing demand for animal welfare advice.

RSPCA CS prCurrently the RSPCA utilises virtual assistant Smart Help solutions from Creative Virtual designed for web and mobile as well as an internal system in the national control centre. Backed by V-Portal™, Creative Virtual’s innovative knowledge management, workflow management and business intelligence reporting tool, content for all three of the RSPCA’s implementations can be updated, maintained and reviewed on one platform. The advanced reporting functionality brings together feedback and analytics from all channels – public-facing and internal solutions – to further simplify the process of keeping content accurate, consistent and complete.

“Providing accurate, consistent and readily accessible information to the public is key to our work at the RSPCA,” said Veronica Morrison, Information & Advice Manager at the RSPCA. “With V-Portal we can easily manage content to ensure we are providing up-to-date advice and a high quality service across contact channels.”

“Charities face the same customer expectations for high quality service and easy access to information as any other organisation, but often with the added challenge of managing huge amounts of information,” said Chris Ezekiel, Founder & CEO of Creative Virtual. “The success the RSPCA is achieving with our Smart Help solutions shows the benefits of combining natural language virtual assistants with an innovative knowledge management platform.”

To learn more about RSPCA’s Smart Help solutions, download the full Customer Success Story.

Mandy Reed
email: [email protected]


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