Creative Virtual to Participate in the British 10k London Run in Aid of the Royal Society for the Prevention of Cruelty to Animals


A 12 member team will run as part of company’s tenth anniversary celebrations

Creative Virtual, a leader in customer experience self-service solutions for global enterprises, will be participating in the British 10k London Run on 13 July 2014 as part of the company’s tenth anniversary celebrations. The 12 member team is running the 10k in aid of the Royal Society for the Prevention of Cruelty to Animals (RSPCA).

RSPCA (England and Wales) is the UK’s largest animal welfare charity. They rescue, rehabilitate and rehome hundreds of animals each year across England and Wales in addition to offering advice on caring for all animals and campaigning to change laws that will protect them. The organisation has worked with Creative Virtual since 2011 to improve access to their wealth of information through natural language virtual assistants across web, contact centre and mobile channels.

“We are thrilled to be participating in this 10k in aid of such a very worthy cause,” says Rachel Freeman, Head of Operations and 10k Team Captain. “Having worked with the RSPCA for the past three years, we have seen first-hand the great work they do in helping both wild and domestic animals. We are a company full of animal lovers and so it was only fitting they be our charity of choice for our tenth anniversary 10k.”

Since fundraising efforts began in April, the Creative Virtual team has raised 97% of their £1500 target through a variety of activities including a cocktail gala, World Cup sweepstakes, animal selfies, and Wear an Animal Onesie to Work Day. Donations can be made quickly and securely through the team’s JustGiving page.

For fundraising and 10k training updates from the team, visit Creative Virtual’s Facebook page and follow @creativevirtual on Twitter.

Mandy Reed
email: [email protected]



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