Commercial Bank of Dubai Offers Self-Service in Arabic with Virtual Assistant Sara

As the region’s first Virtual Banking Assistant, Sara now offers support in English and Arabic

CBD Arabic

Creative Virtual, a world leader in self-service customer engagement solutions, has announced the expansion of Commercial Bank of Dubai’s (CBD) virtual assistant Sara to provide support in Arabic. CBD, one of the leading banks in the United Arab Emirates, pride themselves in being a progressive and modern banking institution and selected Creative Virtual’s V-Person™ technology to provide self-service support for their customers in both English and Arabic.

Virtual assistant Sara was first launched in English as part of CBD’s new website and online banking portal in 2014. The Smart Help solution is designed to enable customers to find the right information at the right time – anytime, anywhere. The positive response and increasing usage of Sara on the web, mobile, tablet and kiosks was evidence that there was previously an unmet need among CBD’s customer base for an instant, 24/7 self-service option. Based on this insight, CBD collaborated with Creative Virtual to create an Arabic version of the Smart Help tool to provide this self-service option to even more of their customers.

“As the first V-Person solution to be implemented in Arabic, CBD’s virtual assistant Sara continues to be innovative, revolutionary and cutting-edge,” said Björn Gülsdorff, Head of Business Development at Creative Virtual. “Providing positive experiences for a multi-lingual customer base is a pressing challenge for many brands, and we’re proud that our Smart Help technology is enabling organizations, including CBD, to engage with customers in the languages that best suit their needs.”

Earlier this year, CBD’s innovative virtual assistant solution received recognition as part of the bank’s winning entries in the prestigious Banker Middle East UAE Product Awards and International Business Excellence Awards programmes.

To learn more about ‘Ask Sara’, including the solution’s seamless integration with live chat and device-specific templates, download the full Customer Success Story.

Mandy Reed
email: [email protected]


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