IAC London 2017: Real use cases and best practices for natural language intelligent assistants

intelligent virtual assistant

By Mandy Reed, Marketing Manager (Global)

Chatbots continue to be a hot topic for customer service and marketing with more and more organisations beginning to realise the potential benefits of automated conversational systems. The best way to learn about this technology, how it can be implemented and its place in the future of customer experience is to engage with companies already using it and industry experts. Opus Research’s Intelligent Assistants Conference (IAC), returning to London for a second year, offers the opportunity to do just that. The conference will feature a series of keynote addresses, expert panel discussions, case studies and networking opportunities.

Creative Virtual will once again be sponsoring IAC London and lending our expertise to the conference agenda. Rachel Freeman, Head of Operations, will be a part of the ‘Stepping up to Conversational Commerce’ panel on Day 1. Peter Behrend, CTO, will help Opus Research end the event as a panellist on the closing panel, ‘Future of Intelligent Assistance’.

On Day 1 of the conference, Motability Operations will also present a case study of their virtual assistant ‘Ask Mo’ which they’ve partnered with Creative Virtual since 2007 to deploy. Llaura Hughes, Training & Communications Manager at Motability Operations, will showcase how the organisation uses a blended approach of a virtual agent and interactive process maps to meet their key initiatives and achieve top-ranking customer and employee satisfaction scores in their contact centre. Motability Operations was the winner of the ‘Innovation Award for Sustainable Culture’ award as part of the 2015 Customer Contact Innovation Awards for this approach to knowledge management.

Creative Virtual will also have a stand in the vendor exhibition area where members of our team will be on hand to give live demos of our innovative virtual assistant solutions and explain more about how organisations around the world are currently using our technology to improve both customer and employee experiences. The team will also be happy to discuss the company’s recent win of the Queen’s Awards for Enterprise: Innovation 2017. This award was presented for V-Person™ (our virtual agent technology) and V-Portal™ (our knowledge management platform), and the commercial success we’ve achieved with these customer engagement technologies. The award is not only a great achievement for Creative Virtual, but also for the industry. This recognition brings attention to the technology along with the positive results forward-thinking organisations are already achieving with Creative Virtual’s solutions. Opus Research’s Amy Stapleton discusses this more in her recent article, Creative Virtual’s Prestigious Queen’s Award Reflects Growth of Intelligent Assistance.

IAC London 2017 will be held 4-5 May 2017 at Claridge’s Hotel. More information and the full agenda can be found on the conference website. Also, check out these materials from last year’s event:

You can also download our educational whitepaper Virtual Agents and Chatbots and Avatars – confusing or what! to learn more about intelligent assistants and request your own personalised demo to see the technology in action.

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