InterContinental Hotels Group Speaks at our Executive Roundtable and Luncheon



By Karen McFarlane, VP of Marketing (Americas)

We’re heading to the ATL! Creative Virtual will be hosting a customer experience roundtable and luncheon featuring InterContinental Hotels Group (IHG). Our special guest speaker is Marissa Pippen, Digital & Voice Product Manager at IHG. Marissa will tell you how IHG creates “Hospitable Technology” that customers love, discuss her challenges and walk you through her methodology for developing a successful omnichannel support model for her company.

So what’s hospitable tech? It’s a digital strategy that enables, empowers and engages customers with authentic and repeatable wins for both the business and the customer experience. If you’re struggling with how to bridge self-service technology with human-assisted customer service, IHG serves as the perfect case study on how enterprises in any industry can create an awesome omnichannel customer experience.

The event will take place on Thursday, December 3rd from 10:00 AM to 2:00 PM at Parish Brassiere & Café in Atlanta, Georgia. After Marissa’s presentation, guests are invited to join us for a complimentary lunch. This is also great opportunity to network with industry leaders, share best practices and discuss rapidly changing market conditions and industry trends.

The event is free to attend and knowing that parking is at a premium in Atlanta, we’re providing free valet parking at Parish.

We’d love to have you join us. To reserve your place, register today.