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Virgin Media

Virgin Media is the United Kingdom's leading entertainment and communications company - the first to offer consumers broadband, digital TV, phone and mobile from one company. Today Virgin Media is the largest Virgin branded company in the world, with almost 13,000 employees and ten million customers across the UK.

The Challenge

In 2009 Virgin Media embarked on a web optimisation programme to enhance the user experience on all their customer websites: Virgin Media, Virgin Media Shop and Virgin Mobile. Their main aim was to improve the current support areas on all three websites, whilst at the same time gain valuable insight into what their users actually wanted to know.

 

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