2015 FStech Awards Shortlist Includes Smart Help Solution from Creative Virtual

By Mandy Reed, Marketing Manager (Global)

We’re excited to start off the year with the announcement that Creative Virtual has been named as a finalist for the 2015 FStech Awards in the category of ‘Online Technology Provider of the Year’. In its 15th year, the FStech Awards programme recognises excellence and innovation in the field of information technology within the UK and EMEA financial services sector. This year the winners will be announced on 26 March at a Gala Dinner and Awards Ceremony in London.

Our shortlisted entry featured the Smart Help solution currently deployed for TSB, specifically the additional integration and functionality released during 2014 to further improve the online customer experience by creating one central system for asking questions. Through the ability to continually monitor the solution’s performance and learn from real-time customer feedback, the Smart Help tool, as well as the overall customer experience, can constantly be improved. During 2014, TSB also addressed the growing popularity of mobile devices by deploying their virtual agent in an adaptive template.

Lorraine Donington, Head of Digital User Experience at TSB said:

“It’s great to hear that TSB and Creative Virtual have been shortlisted for the FStech Awards. It’s important to us that people can bank with TSB the way they want to, whether that’s in a branch, on the phone, via an app or online. Improving the customer experience on our website is therefore a key focus area, and working with Creative Virtual has helped us to do that.”

The financial services industry is becoming increasingly competitive and facing an ever growing demand from customers for easy access to banking options and information 24/7. With Creative Virtual’s V-Person™ for Finance solutions, financial organisations can escape traditional bankers’ hours by offering on-demand self-service solutions around the clock and deliver a personalised, customer-centric experience that helps drive brand loyalty.

You can find a full list of entries shortlisted for the 2015 FStech Awards here.