Rachel F Freeman

Operations Director, Creative Virtual Ltd

Rachel Freeman first entered the world of virtual assistants in 2000 when the focus was marketing and the novelty of the service was almost as important as the aim to increase “website stickiness”. With much time spent working initially as a Knowledgebase Engineer building projects, she has had valuable insight into the development of the AI/NLP industry and a view of the sectors that started to embrace the service. Rachel also served as Project Manager, Consultant and Head of Operations for Creative Virtual. In July 2017, she accepted her current position of Operations Director which requires her to be responsible fiscally for UK Operations as she works closely with Sales Director and colleague, Liam Ryan. She has extensive experience in collaborating with customer organisations to develop and implement virtual assistants that help them reduce calls, create seamless user journeys and cut customer support costs. In her spare time, Rachel endeavours to run long distances slowly and sings Bass in the UK champion women’s barbershop group, Forth Valley Chorus.