By Richard Simons, CEO, Creative Virtual USA
Today I will be speaking as both a presenter and a panelist for a NetFinance webinar. The webinar, “Understanding The New Customer Journey To Design Your Touch Points & Create A Consistent Experience Across All Channels” will be held on Tuesday, December 10th at 11 AM EST. Additional speakers include Brad Leimer, VP Online/Mobile Strategy, Mechanics Bank and Mark Schwanhausser, Director of Omni-Channel Financial Services, Javelin Strategy & Research.
The webinar will begin with Mark presenting some interesting new findings regarding banking in the era of the smartphone, and what this transformational technology is doing to revolutionize the idea of what “personal banking” means.
I am anticipating a lively discussion following Mark’s findings and centered around how the consumers’ expectation for mobile banking has changed. Specifically, we will address how financial services companies can track and measure the right data and how to use data to determine how customers are interacting across social, mobile, display, email and the web to drive incremental sales. We will continue to explore how to feed this information back into your systems in order to strengthen your bank’s focus on the customer experience. We will look ahead to 2014 to describe how we see customers interacting with financial services in 2014 and how banks can prepare.
Register for this exciting webinar today!