By Chris Ezekiel, Founder & CEO
It is my great pleasure to be CRMXchange’s featured Executive Interview for the month of January, and I thank them for giving me the opportunity to once again be a part of their interview series. This interview was a great chance for me to kick off 2014 discussing some of my favourite topics: customer experience management, personalised self-service and, of course, virtual assistant technology.
Since it is January, the interview starts off with my thoughts on the most important customer service experience management priorities for companies in the new year. I discuss how the power and flexibility of today’s virtual assistant technology allows organisations to deliver personalised self-service options for customers across multiple channels. When combining this technology with knowledge management and advanced analytics, companies can provide cohesive service and support to their customers in a multi-channel environment by opening up internal information silos and giving customers what they actually want. With survey after survey showing customers factoring the customer experience into their purchasing decisions, providing an accurate, consistent and seamless experience must be a priority for organisations in 2014.
I invite you to read my full interview on the CRMXchange website and then get in touch with us to learn more about how Creative Virtual’s technology can help make 2014 the year you reach your customer experience goals.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net