पोस्ट

It’s Time to be Smart About Your AI Strategy

By Chris Ezekiel, Founder & CEO

I first started working in the world of virtual agents in 2000 and, even though the technology was very much in its infancy at the time, saw huge potential for innovation and growth in the industry. Having now led my own company in this space for over 15 years, I have a unique perspective on the advancements of conversational AI technology and the ways it can be used. I was pleased to share some of my insights with the AI Time Journal recently in an interview for their Conversational AI Initiative.

Whether you use chatbots, virtual agents, conversational AI or one of the other numerous terms in the market today to describe this technology, one of the biggest challenges the industry faces (besides the inconsistent terminology!) is the lack of understanding within organisations about deploying these solutions. Just a few years ago this was due to them not really knowing much about virtual agents or how these tools can be used to improve the customer and employee experience. Now there is typically a general understanding of what virtual agents are, and the lack of understanding stems more from the media hype around AI and the confusion created by other vendors making false promises about the capabilities of the technology.

As I discuss in the interview, I truly believe that the key to a successful conversational AI strategy is to work with an experienced team of people. Enterprises need to be smart about the choices they make and not get swept up in the AI hype and empty promises if they want to have a strategy that will not only work today, but also set them up for future innovation and expansion.

This is why the Creative Virtual team is the company’s biggest asset. We’re able to provide organisations with the consultation services they need to really understand the possibilities – and limitations – of the technology and develop a customised implementation plan rooted in industry best practices. It is our combination of an experienced, expert team and our award-winning technology that sets us apart from other vendors in the space. In fact, this was one of the reasons that Frost & Sullivan selected Creative Virtual as the AI-Enhanced Customer Self-Service Product Leader this year. You can read more in their independent report.

In a world where customer experience is THE differentiator, one of the biggest opportunities for organisations implementing conversational AI is the ability to provide a superior and personalised experience to their customers. They can deliver on customer expectations for an experience that is effortless and embedded within their normal day-to-day activities. The interaction with your company becomes like that of friends interacting with each other.

Enterprises also shouldn’t overlook the big opportunity to leverage this technology to provide that same type of effortless, personalised experience for their employees. That can be onboarding new team members, training and supporting contact centre agents, delivering internal service desk support, offering easy self-service for HR questions – just to name a few! We’ve seen a huge increase over the past few years in these types of internal implementations with impressive results.

My interview also delves into my thoughts on voice-enabled conversational interfaces, challenges of channel-specific chatbots, and future technology trends that will impact the industry. My thanks to the AI Time Journal Editorial Staff for including me in their Conversational AI Initiative! You can read my full interview here.