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Chatbots are Transforming the Way Mobile Apps are Built and Used

By Mandy Reed, Marketing Manager (Global)

“By 2021, more than 50% of enterprises will spend more per annum on bots and chatbot creation than traditional mobile app development.”

As one of Gartner’s top strategic predictions for 2018 and beyond, this projection really drives home the fact that chatbots are more than just a passing fad. Gartner explains that chatbots are becoming the face of artificial intelligence (AI) and transforming the way apps are built. Forward-thinking organisations are staying a step ahead of their competitors by examining their digital strategies and finding ways to incorporate chatbot technology into their customer engagement plans.

Some companies have already made their chatbot available in their customer app. One example is Time Warner Cable who offer customers the option to get instant help from their virtual agent, and even escalate to a live agent when needed, in the MY TWC app – check out the video below to see it in action.

Other organisations are taking advantage of the growing popularity of messaging platforms by deploying their chatbot on apps such as Facebook Messenger and WeChat. These platforms have become key communication channels, and chatbots offer a cost-effective way to provide 24/7 support to customers already using these apps to connect with family and friends. For example, Transport for NSW in Australia uses RITA (Real-time Intelligent Transport Assistant), their Transport Bot, to provide bus, train, ferry and light rail service information on Facebook Messenger.

A survey published earlier this year found that 71% of millennials (ages 18-34) surveyed were interested in trying chatbots from consumer brands. According to that same survey, 67% said they were likely to buy items and services from brands via chatbots. Based on those results, it’s no wonder that enterprises are starting to seriously invest in chatbots to engage with customers. Some may even look to completely replace their traditional mobile app with a chatbot.

branded chatbot survey

It’s not enough for companies to invest in any chatbot, though – they need to invest in the solution that’s right for their needs. There are new vendors popping up every day claiming to provide chatbots and virtual agents for customer support, but smart organisations know it’s essential to work with an experienced provider offering a proven solution. Smart organisations also know that chatbots need to be implemented as an integrated part of their overall customer engagement strategy, not as a stand-alone tool or app. Here are a few resources to get you started:

Infographic: Are Chatbots and Artificial Intelligence Threats to Your Contact Centre?

By Mandy Reed, Marketing Manager (Global)

Some academics and experts are warning about the dangers of artificial intelligence (AI) – predicting everything from a huge loss of jobs to the end of the human race. At the same time, industry analysts are predicting significant increases in chatbots and virtual agents in the customer service space. So what does this mean for your contact centre? Should you approach chatbots and virtual agents as threats? Are contact centres about to become completely automated?

Check out the new infographic below for a realistic overview of the impact AI, chatbots and virtual agents are having on the contact centre. And then download the whitepaper AI, Chatbots and Virtual Agents: The Threat to Mankind and the Contact Centre to learn more.

AI Chatbot Threat to Contact Centres

 

 

Virtual Agents and Chatbots and Avatars – Confusing or What!

By Mandy Reed, Marketing Manager (Global)

I think you’d be hard pressed to find anyone involved with customer service, marketing, customer engagement or sales who hasn’t heard something about chatbots this year. Along with all the attention and media buzz has come a wave of confusion for the marketplace. What’s the difference between a chatbot and a virtual agent? Should I be jumping on the bandwagon and offering a chatbot on Facebook Messenger? What do my customers actually want from a self-service virtual agent? Are bots just a passing fad for engaging my customers?

If any (or all!) of these questions left you scratching your head, don’t worry.  You’re certainly not alone. Even industry analysts and experts have taken a second look at how they view and talk about this technology. A new whitepaper, aptly titled Virtual Agents and Chatbots and Avatars – confusing or what!, acknowledges this confusion and sets out to demystify the names, uses and future of digital customer engagement tools. As we approach the end of 2016 and begin to look at what 2017 will bring for the customer experience and service space, this comprehensive whitepaper is a great resource for understanding automated conversational systems and how they fit into your overall customer engagement plan.  It walks readers through:

  • The names and terminology being used for these systems in the customer engagement space: Virtual agent, chatbot, avatar, virtual customer assistant, bot, virtual assistant, chatterbot – there have been lots of different names used over the years which has added to the confusion in the marketplace. The whitepaper looks at the different terminology being used and what customers expect you to call your self-service.
  • The technology and AI behind chatbots and virtual agents: “A chatbot called by any other name is still only as good as the technology powering it.” This whitepaper discusses the buzz around artificial intelligence (AI) and machine learning in relation to self-learning chatbots. It also addresses the types of features, functionality and integrations you should look for when exploring this technology for customer support.
  • Selecting a tool that’s right for your company and your customers: Step one is to determine how the solution will fit into your overall digital customer engagement plan. The series of questions presented in this whitepaper will help you choose a chatbot or virtual agent that fits with that plan and meets the very high expectations of today’s customers for 24/7 access to personalised, consistent and accurate information.
  • Current use cases for conversational self-service: Facebook Messenger’s introduction of chatbots was certainly a big announcement this year, but this technology has also been proven successful for providing self-service on other customer engagement channels as well. This whitepaper also goes beyond customer support to explore a compelling use case for using these tools for employee self-service, too.
  • Preparing for the future of digital customer engagement: Will chatbots play a role in the future of digital customer engagement or are they just a passing fad? With so many organisations working with tight budgets and limited resources, this is an important question to explore before investing in any new technology. Backed by industry statistics and analyst predictions, you’ll get a peek into the future of the contact centre and digital engagement.

Ready to leave your chatbot confusion behind? Download a full copy of this whitepaper to help you explore the possibility of chatbots being a win-win for your organisation and your customers.