पोस्ट

Supporting Customers and Employees in the Digital Age

By Liam Ryan, Sales Director

Every organisation is going through a digital transformation, particularly in regard to their customer and employee experiences. Virtual agents and chatbots are ideal for supporting both digital customers and employees with a reliable and consistent self-service option that also helps reduce support costs and improve efficiency.

At Creative Virtual self-service solutions are our specialty, and we’re honoured to be named ‘Best Self-Service Solutions Provider 2017’ by Corporate Vision Magazine’s UK Corporate Excellence Awards 2017. For over 14 years we’ve delivered bespoke virtual agents and chatbots designed to provide a quick, easy way for users to get information and troubleshoot issues.

Once viewed as a novelty or ‘cool’ thing to have, virtual agents are now a key component of many customer engagement strategies. Smartphones, social media and a variety of other technological advancements have changed how we communicate with each other and how we want to communicate with brands. The traditional ways of providing customer service are no longer meeting the expectations of digital customers. As a society, we’re more inclined to seek out self-help options and are becoming increasingly more comfortable with using chatbots and virtual agents.

Despite most organisations being focused on improving their customer experience for a while now, an emphasis on improving the employee experience is relatively new for many. Yet organisations are starting to feel more pressure to make internal changes to better engage a digital workforce and lower costs. Virtual agents are proving to be a great fit for internal service desk and HR departments, giving employees an easy way to self-serve in a variety of situations. By giving employees the tools to troubleshoot and solve common problems anytime, anywhere on their preferred device, organisations can reduce costs and improve productivity.

Check out this recent webinar AI, Chatbots & Live Chat: Separating Truth from Myth, now available to watch on-demand, for a look at how organisations are already using virtual agents and chatbots to improve engagement with digital customers and employees.

Our thanks to Corporate Vision Magazine and the UK Corporate Excellence Awards for this honour!