‘Tis the Season to Make Your Customers Feel Appreciated

By Mandy Reed, Marketing Manager (Global)

This time of year it’s hard to resist a feel-good story about spreading the holiday spirit, and Canadian discount airline, WestJet, has one that will bring a smile to your face. On two recent flights to Calgary, WestJet set up a ‘Santa box’ which allowed guests to talk with the on-screen Santa and tell him what they wanted for Christmas. What the more than 250 passengers who spoke with Santa didn’t know was that 175 WestJet volunteers were standing by to help Santa make their Christmas wishes come true. When they landed in Calgary, all the gifts they asked for from Santa were wrapped and waiting.


While it’s the grand gestures that often make headlines, it doesn’t take a free big screen TV or Android tablet to give your customers that warm, fuzzy feeling. The lovely United Airlines agent at Heathrow Airport who turned a blind eye to my slightly overweight bag last week (“in the spirit of the season of giving and all that,” as she said) was the shining star in my long day of travel. As we’ve mentioned many times on our blog, sometimes it’s the smallest things that can make your customers leave an encounter feeling appreciated and confident in their choice to do business with your organisation.

On behalf of the whole Creative Virtual team, I’d like to wish all of our blog readers a safe and happy holiday season. We appreciate you!


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