By Chris Ezekiel, Founder & CEO
In today’s marketplace customers are savvier than ever and report a willingness to abandon a purchase or switch suppliers due to a poor customer experience. Preferred brands flawlessly deliver products, services and knowledge to customers, thereby giving them that positive experience they demand. The companies coming out on top have mastered the ability to truly get to consumers’ stresses and systematically make them disappear. Forward-thinking retail companies to financial service and telecommunications providers and travel companies are successfully up-leveling customers’ interaction with their brand via implementation of interactive customer experience technologies on the web, across social media channels and from mobile applications.
On Wednesday, 24th April I will be delving deeper into this topic as a speaker at Internet World 2013. My session, which begins at 10:00 in the Mobile Theatre, will explore best practices, what technologies work and results companies are realising with a customer service strategy that makes their brand stand out from the crowd. A recent global survey found 83% of consumers said they need some form of support during their online journey, and I’ll explore how your organisation can identify those needs and provide consistent, reliable support across all touchpoints.
Internet World is the UK’s largest event for online and digital business and is being held 23rd—25th April 2013 at Earls Court 2 in London. Registration for the event is free. I hope to see you there!