Keeping the Human Touch in Customer Service is More Important Than Ever
By Björn Gülsdorff, Head of Business Development
At the CCW in Berlin in March, I gave a speech about the human touch in AI. It was about putting your customer in the center of the project, keeping the human expert involved because they know most, AND – not accidentally last in this list – give the responses a personal touch, allow small talk, feedback, etc. as and when it helps to improve the customer experience.
Funnily enough, human touch was one of the big topics at the show. Not for the first time, I found myself telling people that at Creative Virtual we were doing for years what the industry now saw as the latest trend in Bot Building. I know this sounds a little condescending, but nearly 17 years in business creates a fair deal of justified “been there, done that” attitude.
So, after the event I meant to write a blog post about how we add a human touch to the way machines interact with humans.
Since then, times have changed and we are all affected in one way or another, most of us working from home more than ever and spending countless hours in online meetings. The human touch has a different meaning in a world where hugs are considered a danger.
If you have had enough of ‘we have just the right tools for you to go digital’ messages, bear with me because I feel the same and want to go somewhere else.
All the measures taken against COVID-19, be it social distancing, home offices, travel stops or actual lock downs, just made it clearer than ever that it is all about people and here ‘it’ is everything, indeed. Tools to bridge the gap are very important of course, but they are just tools, which must be used to connect people. It starts with having the technology to include escalation into our projects (which we’ve been doing for years 😉 but we always strive to make it easier for the end-customer) and it extends to making sure that the communication with our customers keeps rolling.
I am happy and grateful how well this has worked and how we managed to keep up and sometimes intensify the cooperation. It has certainly helped that we always considered our people our main asset and that everything we do focuses on people, be it our customers or the end-customer interacting with a virtual agent or chatbot.
So, what are my thoughts for Customer Service Week? Keeping the human touch by keeping the human in the loop is more important than ever.
Our latest whitepaper focuses on the importance of the human touch when implementing a chatbot or virtual agent. Download it here to find out why a technology company says that when it comes to selecting a vendor you should forget about the technology.
To our customers: I miss you and I look forward to seeing you in person again!