By Chris Ezekiel, Founder & CEO
I recently attended an awards event organised by ISG where we collected Creative Virtual’s trophy for being named a Leader in the ISG Provider Lens™ for Conversational AI. It was such an honour to be recognised as a leader in a field that contains such technology giants as Microsoft, IBM and Google. After so many virtual events, it was an unusual experience from the very beginning: putting on a business suit after 18+ months of varying degrees of lockdowns and restrictions; meeting so many people face-to-face in such close proximity; and the different ways people have modified their interactions.
There were certainly some different behaviours on display from the last awards ceremony I attended pre-pandemic. Some people wanted to shake hands, some preferred fist bumps, some people wore a mask between dinner courses and sips of wine. What wasn’t different was it being wonderful to celebrate the successes of all the companies being recognised.
Several speakers made jokes about their suits shrinking during the months of lockdown. As I looked around the room, there were certainly many nods of agreement to comments about the ‘Lockdown Bulge’. I had recently taken part in the London Marathon so felt somewhat smug! That got me thinking about the parallels of receiving corporate awards, like this honour from ISG, and completing a marathon.
Accepting an award on behalf of Creative Virtual is always an honour for me. Running a successful technology company with such a great and dedicated team and collaborating with some of the world’s leading organisations is a privilege. There is so much effort, over many years, that goes into making that brief moment possible. A brief moment of joy: stepping on stage, with the loud music and camera flashes, to collect the trophy. It is the same with running a marathon: all that training, the big push on race day which invariably includes pushing through the pain barrier at around the 20-mile mark, culminates in stepping across the finish line and collecting your medal.
All that hard work and dedication leads to that one moment of recognition and celebration. But I think the brevity of these moments is what makes them even more special. In our busy lives, when we’re in need of a boost, we can easily recall those climatic moments that put a smile on our faces. I believe that because these moments are so brief, we are driven to innovate more and train harder in order to experience more of them.
The Creative Virtual team is still hard at work to ensure we are delivering the conversational AI technology and expertise our clients and partners need for success. We are also living up to our status as industry leader by investing in the next generation of our V-Person™ technology. We aren’t doing all of this for awards and trophies, but being recognised by an important analyst group like ISG does provide a little extra motivation!
Congratulations to the global Creative Virtual team on being a Leader in the ISG Provider Lens™ for Conversational AI! And thank you to the team at ISG for organising a wonderful evening of celebrations.
Check out ISG’s Conversational AI quadrant and report here to learn more about why they have named us an industry leader.