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The Buzz about Digital Transformation

By Mandy Reed, Global Head of Marketing

While there has been buzz for years about digital transformation, the shift to digital has now become an imperative for many businesses to stay competitive. The wider availability of technology and devices, an increased adoption of digital channels during the pandemic, and a growing customer base of digital natives are coming together to spur a digital transformation push.

According to Forrester, 72% of APAC decision makers report an accelerated shift to digital business as a high or critical priority over the next 12 months. Their three top drivers for digital transformation are promoting agility and innovation, improving operational efficiency, and improving the customer experience.

APAC businesses aren’t alone in this drive for digital transformation. Organisations around the world are exploring additional technologies as a way to improve business performance. In their 2022 CIO survey, Gartner found that there is a broad demand for digital transformation across industries as well. They also highlight the push to get from limited digitalisation to full transformation quickly as being half-digital is an unsustainable position for businesses.

Digital transformation is certainly a worthwhile and valuable investment for organisations. However, to be successful it needs to be implemented with a strategic and thoughtful approach. Digital projects that are carried out in isolation can severely hinder a company’s full transformation. They can reduce efficiency and worsen the customer experience, the opposite of what they should be delivering.

A comprehensive digital strategy requires clear goals, obtainable objectives, and the right key performance indicators (KPIs). It must consider both the employee and customer experience, as well as identify when and how the two can be linked to create seamless experiences. It also must ensure that the technologies and solutions being implemented will positively impact and support the work of the humans involved.

Conversational AI is one of the technologies increasingly being added to digital transformation strategies in the areas of customer service and employee support. These solutions are proven to increase efficiency and improve experiences for customers, employees, and contact centre agents while also typically reducing costs.

A high-quality conversational AI platform will support integrations with other systems within the platform. This enables organisations to connect conversational AI solutions – chatbots and virtual agents – to other digital tools such as CRMs, ticketing systems, forums, voice technologies, payment systems, and live chat to create easy, seamless digital experiences.

While actioning digital transformation should be a priority for organisations, it’s just as imperative that they are transforming in a way that creates positive digital engagements. Having a poor digital experience can be as damaging to business, employee retention, and customer satisfaction as having limited digitalisation.

If you’re looking to add conversational AI to your digital transformation strategy, check out the Guide to Selecting a Virtual Agent or Chatbot Vendor for expert tips.

If you already have a conversational AI project but are finding that it’s not delivering the results you need within your overall digital strategy, check out the Conversational AI Issues & Solutions eBook.

And when you are ready to take the next step with your project, contact the Creative Virtual team to arrange a demo and discuss an individual workshop to help build your conversational AI strategy as part of your full digital transformation.

Selecting the Right Conversational AI Vendor Makes All the Difference

By Chris Ezekiel, Founder & CEO

It’s been a tough year for every organisation and one that created a renewed, and often urgent, push for digital transformation projects. In their new ISG Provider Lens™ Intelligent Automation – Solutions and Services study, the experts at ISG found that the market for conversational AI has shown a steady growth over that time. This and other intelligent automation technologies are helping enterprises optimise costs and productivity while also enabling them to stay prepared for the future.

With conversational AI now at the forefront of many digital experience strategies, ISG evaluated 19 vendors based on the depth of their service offerings and market presence. I’m very proud that Creative Virtual is a Leader in Conversational AI, surpassing all other vendors with our company’s competitive strengths! The analysts at ISG found Creative Virtual to be a Leader based on our comprehensive solution portfolio and industry experience, emphasizing our long history of developing and delivering conversational AI solutions that provide real results.

Conversational AI

When it comes to implementing conversational AI tools to support your customers, employees, and contact centre agents, selecting the right vendor makes all the difference. This doesn’t just mean the technology; you must also consider the experience and expertise of the vendor’s team. It is the combination of these two factors that will set your project up for success.

I’ve talked before about how much the virtual agent and chatbot space has changed since I founded Creative Virtual in late 2003. What hasn’t changed over that time is Creative Virtual’s commitment to delivering the best combination of innovative technology and expert consultation and guidance to our customers. We strive to become a trusted partner to each of our customers, getting to know their organisation and specific goals in order to deliver customised solutions. We also use these close relationships to gather input for our R&D roadmap to ensure we continue to innovate in a way that will help companies tackle their real challenges and deliver real results, now and in the future. This is what allows Creative Virtual to be a conversational AI Leader today.

In our Leader profile in this ISG report, the analysts note: “Creative Virtual is a well-known and established brand for AI-enabled client support”. In fact, our very first enterprise-level customer is still a customer today, working with us continuously for over 17 years now. We also have several other organisations that we’ve been able to count as customers for at least 10 years. That level of experience and long-term collaboration is rare among vendors in today’s crowded conversational AI market, but extremely valuable.

The ISG Provider Lens™ is a great resource for anyone involved with selecting a conversational AI vendor to begin a new project or replace an existing, poor performing one. It provides:

  • An overview of the Intelligent Automation Solutions and Services market
  • Comparisons of conversational AI provider strengths, challenges, and competitive differentiators
  • Analysis of Creative Virtual’s product capabilities, industry expertise, and strategic partnerships

You can download a copy of the ISG Provider Lens™ Quadrant Report here. Our team would also love to show you our technology in action, and you can request a personalised demo here.

Congratulations to the Creative Virtual team on our recognition as a conversational AI Leader in this independent ISG report!

The Chatbot & Virtual Agent Experts Have Spoken: Experience Matters

By Rachel F Freeman, Operations Director & Laura Ludmany, Knowledgebase Engineer

Whitepapers are designed to be plain-speaking and informative documents spanning an array of subjects. At Creative Virtual, whitepapers are not created too often as they hold a special place in our repository of resources since they offer information that stays valid for a much longer time than other documents. We write them as valuable reference points which can be reviewed when required.

We take great pleasure in introducing this newly created whitepaper from Creative Virtual as it has a lot of straight talk about one of our favourite subjects: user experience in the realm of self-help tools. The insight and intel our Guide to Selecting a Virtual Agent or Chatbot Vendor: Forget the Technology & Focus on Experience contains spans the width and breadth of the company: sales, marketing, technical and not least the operations team, some of who contributed by submitting their hottest and most relevant tips.

Where else can you find a paper that consolidates industry understanding and expertise from a group of people with a combined 83 years of experience in a field that has only been viable, commercially, for about the past 20?!

In addition to contributions from both of us, the whitepaper also includes insights from Claudio Chico, Rachael Needham, Len Power, Maria Ward, Rob Foster, Peter Studd, Ridhi Mathur and Mandy Reed. We drew from our extensive experience in the virtual agent and chatbot field to explore six areas of experience that are necessary for success. For example, we touch on the importance of skill in building a strong business case, integrating with other systems and technologies, creating the right user experience and identifying future developments.

We were so glad to contribute to this guide as it really brings the whole team closer to the readers. Having that personal touch makes a difference and helps to make the technology as well as industry jargon and terms more understandable. Having to choose a self-service solution can be a daunting task – there are so many industry-specific, and often even provider-specific expressions (which usually all mean pretty much the same thing!), that during your search, you might just feel even more confused than before you started. Demo calls might have the same effect, especially if you need to pass on the gained information to your team.

It helps to have clear, short and objective guides to help with your selection process – our 7-page long whitepaper is a perfect example of this. AI tools don’t need to be complicated and overwhelming if you go with the right team who can make things simple and easily understandable for you.

For example, we’ve found in our personal experience that as we go through the deployment and content curation processes clients, especially those who are new to self-service solutions, often find somewhat abstract our third area covered in the whitepaper: Experience with building and deploying successful solutions. To them, customer behaviour analysis and conversation flows are mysterious things and so they find it difficult to identify and deliver complex user journeys.

For an experienced virtual agent team, this is a typical case when a picture, or in this instance one demo flow, is worth a thousand words. Once we create a prototype flow for our customers, they are able to visualize their content flows and get quickly into the swing of things, supplying us new journeys and loops proactively. This is the sort of invaluable consultation experience you will receive when you work with the right virtual agent vendor.

The right team will also help you with analysing your virtual agent or chatbot’s usage to help you identify some quick wins. For example, for a new project we’ve been recently working on, our analysis enabled us to suggest creating new structured conversation flows by linking together existing content. This meant the client did not have to provide any new content, yet the user experience and their specific KPIs (key performance indicators) were improved significantly. It is personalised recommendations like this that enable you to get the most from your self-service tool, and that only happens when you work with a provider that builds a close relationship with your company and team.

virtual agent & chatbot guideWe encourage you to take a look at the tips and nuggets of wisdom from a dynamic and accomplished group of people on the Creative Virtual team who know their stuff and are happy to share it. We hope you find it useful as reference as you consider self-help tool options and providers. We may be a little biased, but we firmly believe you’ll be hard-pressed to find a better and well-informed source!

Download your copy of our Guide to Selecting a Virtual Agent or Chatbot Vendor: Forget the Technology & Focus on Experience right now! Don’t forget you can always request more information or your own expert consultation by contacting us here.