Entries by Mandy Reed

Stop Trying to Improve Efficiency at the Expense of CX

By Mandy Reed, Global Head of Marketing Earlier this year my niece starting reading Laura Ingalls Wilder’s Little House on the Prairie book series, and I’ve been rereading them along with her. It’s been fun having discussions with her about the books and hearing what part of the stories stuck out for her as most […]

Successful Conversational AI: Blending Machine Learning & Human Intelligence, Part 2

By Chris Ezekiel, Founder & CEO In February ISG, a leading global technology research and advisory firm, published their ‘ISG Provider Lens™ Intelligent Automation – Solutions & Services’ report. The report evaluates 19 conversational AI vendors against a set of market-driven criteria and places Creative Virtual firmly in the Leader category within the quadrant. Recently […]

Conversational AI Data and Powerful Customer Insights

By Mandy Reed, Global Head of Marketing These days it can be easy to feel like we’re in a constant state of information overload. The 24-hour news cycle combined with social media and the ability to Google anything always at our fingertips makes it difficult to escape the relentless barrage of information. This can also […]

Is Your Inexperienced Approach to Self-Service Driving Customers Away?

By Mandy Reed, Global Head of Marketing As many people around the world reflect on more than a year of pandemic-related lockdowns, restrictions, and public health measures, it’s impossible not to marvel at how we all adapted to our current reality. This has involved a lot of trial-and-error as we learned new skills and created […]

Selecting the Right Conversational AI Vendor Makes All the Difference

By Chris Ezekiel, Founder & CEO It’s been a tough year for every organisation and one that created a renewed, and often urgent, push for digital transformation projects. In their new ISG Provider Lens™ Intelligent Automation – Solutions and Services study, the experts at ISG found that the market for conversational AI has shown a […]

Combining Chatbots and Voice for Omnichannel Experiences

By Liam Ryan, Sales Director Last week Creative Virtual joined our partner Spitch as co-sponsors of The European Chatbot & Conversational AI Summit. The event was 100% virtual this year and featured two afternoons of various presentations, workshops, and panel debates. While being virtual is never quite the same as talking with someone face-to-face, it […]

How Much Does it Cost to Make a Chatbot that Actually Works?

By Paulo Barrett, Chief Operating Officer Ask any seller of a highly complex and customizable chatbot or virtual agent system about cost and you’re likely to get an evasive answer. ‘There’s no one-size fits all.’ ‘I’d need to talk to you on the phone to give you an accurate quote.’ Increasingly, in this ever-saturating market, it’s easy to […]

Delivering Innovation that Enables Successful Self-Service

By Mandy Reed, Global Head of Marketing Innovation is essential for companies to stay relevant, be competitive and achieve long-term growth. History is littered with brands that resisted change and failed to keep up with new trends and preferences in the marketplace – like Blockbuster – which ultimately resulted in their demise. However, simply being […]