Creative Virtual Designated a “Cool Vendor” in Gartner’s 2015 Smart Machines Report

By Chris Ezekiel, Founder & CEO

On 10 April 2015 Gartner released their Cool Vendors in Smart Machines, 2015 report from analysts Tom Austin, Kenneth F. Brant, Magnus Revang, Earl Perkins and Brian Manusama. In the report, Gartner takes a look at the present and future of smart machine technologies and explores five Cool Vendors in the space, including Creative Virtual.

The vendors selected for the ‘Cool Vendor’ report are described by Gartner as “innovative, impactful and intriguing”, and it is an honour for us at Creative Virtual to be included. We feel this is an important milestone for our company and our technology, as well as a tribute to our dedicated team, customers and partners around the globe.

One of the key findings of the report positions:

“Smart-machine technologies will significantly impact virtually every industry sector over the next five years as systems acquire the ability to observe their environment, train themselves and learn from their mistakes, converse with people and each other, pervade the human environment, deliver novel services 24/7, enhance human cognitive capabilities, replace workers involved in routine tasks, and define the envelope for new digital business processes.”

Based on my experience and professional insight into this area, I agree with this finding and am excited for the future of smart-machine technologies. Creative Virtual has been active as a company in the virtual customer assistant (VCA) space for over eleven years, and during that time we’ve experience tremendous innovation and evolution in regards to both our own customer experience solutions and the industry in general. It’s an honour to be designated as a ‘Cool Vendor’ in a space that is poised to make such an important impact on new digital business processes, including customer support and engagement, over the next few years.

Gartner’s Cool Vendors in Smart Machines, 2015 includes several other key findings, recommendations and predictions as well as an analysis of each of the five ‘Cool Vendors’.



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