CX Day Infographic: The State of Customer Experience

By Mandy Reed, Marketing Manager

Happy CX Day! Today marks the first annual CX Day, a global celebration of companies and people that are creating great experiences for customers. In preparation for today’s festivities, Temkin Group created their Ultimate Customer Experience Infographic.

There aren’t any big surprises in this impressive infographic, but it is crystal clear that the customer experience continues to be a key differentiator for organisations with direct effects on revenue and customer loyalty. Despite only 8% of large companies rating themselves as CX leaders today, there has been an increase since 2011 in companies receiving ‘good’ or ‘excellent’ ratings from consumers. And an additional 62% of large companies report having goals to be CX leaders within three years. Even though these organisations still have a long way to go, customer experience is headed in the right direction with the help of new technologies and improved customer engagement solutions.

Get yourself into the CX Day spirit by having a look at the full infographic below. You can also download a pdf version from the original post.