By Mandy Reed, Marketing Manager (Global)
It’s certainly no secret in the world of customer experience that consumers expect to not only be able to engage with businesses at the time and through the channel of their choice, but to receive consistent and accurate information regardless of touchpoint. Implementing a seamless, end-to-end, omnichannel experience is no longer an elective. It’s an imperative for organisations to remain competitive, and a goal that may leave many of you at odds as to how to get started. So how do you go about creating a successful strategy?
A new whitepaper, The Digital Imperative: 5 Essential Steps for Engaging Today’s Customer, addresses the undertakings necessary to meet this challenge. Produced in conjunction with Call Center IQ, this Creative Virtual whitepaper brings to light:
- The necessity of providing consistent, uniform experiences regardless of channel or touchpoint.
- Five steps for transforming your customer engagement strategy to meet the realities of today’s marketplace.
- Real “Success in Practice” examples to put you on the right track to efficiently and completely engage each customer.
According to Forrester, we are in the Age of the Customer, the time “in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” The reality is that today’s customers truly are mobile, social and digital. They increasingly expect self-service options and want to be in control of how and when they reach out to brands. In order to be successful, organisations must recognise this and use that knowledge to develop their customer engagement strategies.
Don’t be left behind! Download this free whitepaper to put your business on the right track to efficient and complete engagement with each customer regardless of channel or touchpoint.