02 April 2023
Creative Virtual’s Chris Ezekiel (CEO,) Rich Mason (Head of Global Innovation) and Patrick Gallagher (MD, APAC) took to the road during March to speak with partners and customers in two Australian cities – Sydney and Melbourne.
With the recent media attention on AI and ChatGPT, it was the perfect time for the Creative Virtual team to share the company’s approach to leveraging Large Language Models, notably GPT3 and 4, and ChatGPT.
Although GPT, notably ChatGPT, has only recently gained mass market attention, GPT and other LLMs have been on the radar and subject to testing, discussion and research of our R&D team for several years. This foresight has enabled us to be market-ready for our customers to take advantage of GPT models, and be confident that our expertise in this area and blended approach of machine learning and rules-based will ensure that potential errors are mitigated.
Titled “ChatGPT and its impact on Chatbot Solutions”, the team held a number of interactive seminars that attracted customers of our partners – NEC, Probe, QPC, Nexon, NTT, Enghouse Interactive. Following the seminars, a series of one-on-one meetings were held with customers to discuss further how GPT models can help improve the customer and employee experiences, as well as identify immediate use-case opportunities.
The topicality of the seminars attracted representatives from both commercial organizations across a variety of industries (e.g. financial services, retail, e-commerce) as well as government services.
The Creative Virtual team spoke to a number of GPT topics of interest:
- Strengths & weaknesses
- Value of vector matching,
- Generative capabilities
- Summarization capabilities
They also shared how Creative Virtual has integrated these functional capabilities into their new Gluon release of V-Persona Technology, and it controlled content approach to using GPT which ensures that businesses retain control over outputs. Because we have been testing and discussing GPT for quite some time, we already have Australian customers using GPT and showed attendees a real-time demonstration of using GPT in action via Creative Virtual’s V-Portal.
Understandably the interest was extremely high, and we are now conducting deeper workshops with existing and new national partners and selected customers, so that more Australian businesses will be able to benefit from the power of GPT and other LLMs, and deliver even better customer, employee and contact center agent experiences.
We are seeing a renewed interest in the value of chatbot solutions as these new capabilities are taking conversational AI solutions to a new level, and businesses that may have previously been hesitant are confident that there are appropriate controls and management oversight to meet all regulatory and legislative requirements.
The seminars showcased Creative Virtual’s innovation and reinforced its leadership credentials in developing conversational AI solutions that deliver real business value. Demonstrating the added capabilities LLMs bring to chatbot solutions in use today showed that we have moved beyond talking about ChatGPT, GPT and LLMs and can implement for our customers today.