Setting Realistic Expectations for AI-Enhanced CX Technologies
By Maria Ward, Account Manager/Knowledgebase Engineer
On 31 October I joined my colleague Liam Ryan at the 2019 CXtech Conference & Technology Showcase, which was co-located with the AI & Robotics Conference, in London. Even though it was the fourth year Creative Virtual sponsored the joint events, it was my first opportunity to represent the company, so I wasn’t sure what to expect.
Liam and I chatted about what the day held in store while attendees started to arrive. The day was packed with presentations from experts in the artificial intelligence (AI) industry, aimed at advising participants who were looking to find out more about this ever-growing technology. Liam was due to present at 10 am on the “Evolution of Customer Experience”. I could tell how much he was looking forward to it!
I was manning the Creative Virtual stand for most of the time so didn’t get to see many of the presentations, but I did join the audience for Liam’s presentation.
He reminisced for a short time about the olden days when phones were smart if you could send a text and computers couldn’t be popped in a bag to take to work, before talking about the high expectations of customers of today. He outlined Creative Virtual’s top tips for implementing chatbot, virtual agent and live chat technology. He went on to talk about how Creative Virtual are combining the technological advances in deep learning and artificial intelligence with the human touch to create customer experience solutions that deliver on the promises made.
After Liam’s presentation came a Q&A session and I was happily sitting as an anonymous participant, when Liam kindly put me on the spot to answer a question about how the deep learning works. That moment seems like a bit of a blur now, and I hope my reply was coherent! I explained how the deep learning, (based on a rather complicated algorithm!), works alongside customer intent, which is ultimately being overseen by a human to ensure a controlled evolution.
This was quite apt as it’s apparent that many companies are being given unrealistic expectations about what AI can achieve for them. In fact, we are finding that many companies either have struggled or are currently struggling with unsuccessful, and often very expensive, chatbot projects – some which have gone live, only to disappoint and others that never got off the ground. (Did you know that Creative Virtual is offering a free workshop to help companies who find themselves in this position?)
I spent the remainder my time at the conference talking to people who had been impressed with Liam’s presentation, and who’d come to find out more about what we do at Creative Virtual. It was interesting to see the varied reasons people were exploring the world of AI and what questions they had. These discussions made it obvious that companies are approaching chatbot and virtual agent technology as a must-have for their customer experience and employee engagement strategies. However, often they are being cautious because there are so many options in the marketplace that can’t deliver positive results.
The day made me feel quite privileged to work in such a fast-moving and exciting arena. Thanks to everyone who stopped by our stand to learn more and to the event organisers for putting together an insight day for both the sponsors and attendees.
If you missed the event or Liam’s keynote session, be sure to download our Top Tips for Implementing a Chatbot or Virtual Agent.