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Recognition, Acceptance and Delivery: The RAD approach for continued innovation

By Rachel F Freeman, Operations Director

Accolades and list rankings can never be taken for granted no matter how often a company appears on industry recognised lists or is selected for voter’s choice awards. Indeed, even direct positive customer reviews and feedback should be treasured as unique and appreciated even if hundreds or thousands are received, because one bad experience wipes out scores of positive comments. Creative Virtual have had our fair share of acknowledgements in recent years including the coveted Queen’s Awards for Enterprise, a Tech Track 100 award and the Frost & Sullivan Product Leadership Award for AI-enhanced Customer Self-Service.

100 SmartTech InnovatorsWith this caveat, I humbly, excitedly and gratefully acknowledge the latest news that Creative Virtual has been voted 36th out of 100 SmartTech Innovators in the UK! Creative Virtual is being recognised as innovative for our chatbot and live chat technologies that have been developed over 16 years. This has been possible because of the expertise of a devoted team at Creative Virtual who bring a wealth of understanding in the industry across sectors and have been with us for longer than many recent AI inspired companies have been in existence.

We are proud of our retention record, both in terms of our team members and our list of customers. We are proud of how our operations team works closely with our customers and feeds back to our development team to get the best and most optimal results at an agile speed. We are proud of our ability to change tack when required based on market driven requirements which is advantageous in a quickly changing industry.

We bask in the Recognition, Accept and understand why we are chosen and then work on ensuring that we Deliver continually the best, most innovative products and solutions for seamless, self-service customer and employee experiences.

We never rest on our laurels and always aim to harness our years of involvement with self-help tools and AI-enhanced products by producing technology worthy of any award, whilst keeping an eye out for however we can excel and drive change based on the feedback from our customers and partners.

Thank you to everyone who cast their vote for us, the esteemed judging panel and BusinessCloud Media. We are delighted you recognise our dedication to being industry innovators. Our success is buoyed as we look to the future and what we will deliver next for enhanced features and usability. Stay Tuned!

You can find the full 100 SmartTech Innovators ranking here, and you can schedule your own personalised demo with an expert member of our team here to see our innovative technology in action.