By Liam Ryan, Head of Sales

Enhancing the omnichannel customer experience should be a goal of every company, but we all know how challenging this can be when it comes to the reality of designing and implementing a consistent and seamless experience. That’s why at Creative Virtual we’re excited to be participating in the APPEX Omnichannel Catalyst as part of TM Forum’s Catalyst Project. And we’re proud to share that the project recently took home the ‘Outstanding Performance’ award in the Customer Centricity & Analytics stream of the Catalyst Program at TM Forum Live! 2017 in Nice, France!

First, a little about TM Forum and the Catalyst Program. TM Forum is the global industry association that drives collaboration and collective problem-solving to maximise the business success of communication and digital service providers and their ecosystem of suppliers. Catalysts are member-driven proof-of-concept projects which connect diverse organisations to develop innovative, commercially viable prototypes of new digital services and business models.

The object of the APPEX Omnichannel Catalyst has been the creation of an omnichannel solution environment for the service provider sector to encourage omnichannel adoption in order to enhance the customer experience across all channels. Creative Virtual joined the Catalyst this year as the project’s chatbot technology provider. Check out this interview with Deepanshu Motani, Enterprise Architect, Vodafone Group to understand more about the APPEX Omnichannel initiative:

 

A record-breaking number of Catalysts were showcased at TM Forum Live! this year, which was held 15-18 May at the Acropolis Convention Center in Nice. Each team provided demos of the projects on their stand for event attendees and TM Forum’s Strategy Committee who served as the judges. Visitors to the APPEX Omnichannel stand were treated to a fully immersive experience while watching the video below through the use of virtual reality technology.

 

TM Forum announced the winners of the 2017 Catalyst Awards at the end of the day on 17 May, and we were thrilled to hear APPEX Omnichannel announced as winners of the ‘Outstanding Performance in the Catalyst Program’ award! Congratulations to the entire APPEX Omnichannel team, and thanks to Huawei for inviting Creative Virtual to be a part of this exciting initiative.

Check out our TM Forum Live! 2017 photo album for more photos from the event.