By Mandy Reed, Marketing Manager (Global)
I think you’d be hard pressed to find anyone involved with customer service, marketing, customer engagement or sales who hasn’t heard something about chatbots this year. Along with all the attention and media buzz has come a wave of confusion for the marketplace. What’s the difference between a chatbot and a virtual agent? Should I be jumping on the bandwagon and offering a chatbot on Facebook Messenger? What do my customers actually want from a self-service virtual agent? Are bots just a passing fad for engaging my customers?
If any (or all!) of these questions left you scratching your head, don’t worry. You’re certainly not alone. Even industry analysts and experts have taken a second look at how they view and talk about this technology. A new whitepaper, aptly titled Virtual Agents and Chatbots and Avatars – confusing or what!, acknowledges this confusion and sets out to demystify the names, uses and future of digital customer engagement tools. As we approach the end of 2016 and begin to look at what 2017 will bring for the customer experience and service space, this comprehensive whitepaper is a great resource for understanding automated conversational systems and how they fit into your overall customer engagement plan. It walks readers through:
- The names and terminology being used for these systems in the customer engagement space: Virtual agent, chatbot, avatar, virtual customer assistant, bot, virtual assistant, chatterbot – there have been lots of different names used over the years which has added to the confusion in the marketplace. The whitepaper looks at the different terminology being used and what customers expect you to call your self-service.
- The technology and AI behind chatbots and virtual agents: “A chatbot called by any other name is still only as good as the technology powering it.” This whitepaper discusses the buzz around artificial intelligence (AI) and machine learning in relation to self-learning chatbots. It also addresses the types of features, functionality and integrations you should look for when exploring this technology for customer support.
- Selecting a tool that’s right for your company and your customers: Step one is to determine how the solution will fit into your overall digital customer engagement plan. The series of questions presented in this whitepaper will help you choose a chatbot or virtual agent that fits with that plan and meets the very high expectations of today’s customers for 24/7 access to personalised, consistent and accurate information.
- Current use cases for conversational self-service: Facebook Messenger’s introduction of chatbots was certainly a big announcement this year, but this technology has also been proven successful for providing self-service on other customer engagement channels as well. This whitepaper also goes beyond customer support to explore a compelling use case for using these tools for employee self-service, too.
- Preparing for the future of digital customer engagement: Will chatbots play a role in the future of digital customer engagement or are they just a passing fad? With so many organisations working with tight budgets and limited resources, this is an important question to explore before investing in any new technology. Backed by industry statistics and analyst predictions, you’ll get a peek into the future of the contact centre and digital engagement.
Ready to leave your chatbot confusion behind? Download a full copy of this whitepaper to help you explore the possibility of chatbots being a win-win for your organisation and your customers.