Entries by Mandy Reed

Satisfied Customers and Happy Employees Require a Long-term Mindset

By Rachel F Freeman, Operations Director Whilst we celebrate customer service with a special week, we should always acknowledge that customer service is not something we can only think about 7 days out of the year! Equally, with the imminent COP26 taking place soon in Glasgow, we shouldn’t only spend a few weeks thinking about […]

#CXDay: You Gotta Understand Expectations if You Wanna Meet Them

By Mandy Reed, Global Head of Marketing Last week my neighbor sent me the image below with the caption: How to ruin Trick-or-Treat! Is there anyone who has gone Trick-or-Treating who doesn’t remember that house that always gave a crappy “treat”? For me, it’s the woman who ran a little hair salon in her basement […]

A Stamp of Approval for Customer Service Week

By Mandy Reed, Global Head of Marketing Happy Customer Service Week! It’s the first full week of October, and that means it is time once again for the annual week-long global celebration of the importance of customer service, the people who deliver that service, and the impact it has on business success. Since last year’s […]

Teamwork Makes the Conversational AI Dream Work

By Mandy Reed, Global Head of Marketing At Creative Virtual, we are dedicated to working as a team to help our customers and partners reach their customer experience and employee support goals. It’s at the heart of everything we do, from the initial development stages of our conversational AI technology to the ongoing evolution of […]

Conversational AI Doesn’t Have to Be a Risky Investment: Step 3

By Mandy Reed, Global Head of Marketing Conversational AI is a technology that is regularly described as ‘innovative’ and ‘cutting-edge’. Simply having ‘AI’ in the name makes some people think of it as being futuristic or only for companies with the resources to implement it for the cool factor. It can be easy for business […]

Conversational AI Doesn’t Have to Be a Risky Investment: Step 2

By Mandy Reed, Global Head of Marketing Innovative, cutting-edge, ground-breaking – these are all words used regularly to describe conversational AI technologies. Being the organisation that deploys an innovative technology typically requires being comfortable with a high level of risk. However, most companies don’t have the financial flexibility or company culture to take that degree […]

Conversational AI Doesn’t Have to Be a Risky Investment: Step 1

By Mandy Reed, Global Head of Marketing In the technology industry there tends to be a focus on being innovative, cutting-edge, and ground-breaking. Industry awards, conferences, and articles frequently showcase and reward vendors for technological innovations. Analysts and expert speakers regularly highlight case studies of companies that are early adopters, deploying technologies in inventive ways, […]

The Success of a Chatbot is in the Details

By Mandy Reed, Global Head of Marketing Last year many of us were spending much more time at home than usual as we did our part to slow the spread of COVID-19 in our communities. This created a surge of another kind, though: a wave of do-it-yourself project attempts. If you’re at home anyway, why […]