Businesses across all industries are grappling with three common challenges when it comes to conversational AI solutions. These are:
- The development and execution of an effective organizational-wide AI strategy that is scalable and will deliver a ROI
- Balancing the ethical, legal, data privacy and regulatory requirements to protect and enhance brand reputation, build trust, and grow loyalty
- Delivering more meaningful experiences for employees and customers that bring competitive advantage and add tangible business value
Customer expectations
The tech savvy, digital customer of today has certain expectations when it comes to brand experiences. They demand equal standards of intelligence, seamlessness, and human-centricity irrespective of whether the interaction is digital or human.
Customers want digital conversations to flow smoothly, which means that context must be understood, and the right tone adopted. They expect any slang, abbreviations and typos that slip into the conversation to be understood, and to receive relevant, correct answers, instantly.
Also, on the list of what customers consider as standard today, is to be ‘known’ in terms of their likes, dislikes based on previous conversations, resulting in never having to repeat information and to have personally relevant conversations. Interacting with brands on their platform and app of choice, whenever they want, with confidence that their privacy and personal data will not be compromised is also expected.
For the above to happen seamlessly, industry knowledge applied within a contextual understanding of both the industry and wider environment in which it operates, specifically the preferences, interests and situation of the customer is needed.
Industry specific conversational AI solutions
It is no surprise that industry specific conversational AI solutions are preferred by organizations that value their reputation, execute a customer-first approach, and want their AI strategy to deliver tangible business value. Industry-specific AI solutions provide the accuracy, compliance and personalization demanded by the digital customer, and a necessity to deliver a brand experience.
Generic AI is useful in situations where interactions are simple, are not compliance-heavy, and broad language and reasoning capability would be sufficient. But because it is so broad it cannot provide the precision required for industry and customer specificity.
When deep domain knowledge and expertise, strict compliance or regulatory controls, integration with proprietary tools or workflows, or personalized or sensitive customer data handling are required, then industry-specific conversational AI solutions are the answer.
Industry-specific conversational AI solutions are the appropriate choice for enterprise-grade deployments. They address the basic practicalities of accuracy, domain expertise, compliance, user-trust, speed-to-value and cost over time, customization, and scalability that organizations must confidently deliver for a great customer experience.
A strategic business tool: accuracy intelligence, speed, and compliance
Creative Virtual has been delivering industry-specific conversational AI solutions for over 21 years. Continual investment in the development of industry specific language packs enable expert domain-specific V-Person chatbots, voicebots and virtual assistants to be deployed quickly.
The features and functionality accessible on Creative Virtual’s V-Studio platform deliver the promises of industry-specific conversational AI solutions, including:
- Highest levels of accuracy
- Deep and contextual domain knowledge
- Built-in industry standards to guarantee compliance
- Fast time to value, with fine tuning and pre-training before live deployment
- Tailored solutions to align and integrate with business processes, providing true value-adding customization
- Effective and seamless scalability
- Language and context aligned to user; high levels of personalization ensuring user trust
Competitive edge
Conversational AI is a strategic tool and must be fit for purpose. The solution must meet the requirements of the industry it serves, understand that industry, reason and interpret within the context of both the industry and the personal circumstances and preferences of each person using the solution.
Businesses can gain a competitive edge with customized conversational AI that delivers industry, brand and subject matter precision.
